Franchise Opportunities


Why Franchise With Swim Now?

  • Since the launch of Swim Now, we’ve taught almost 10000 people to learn to swim through our private swimming lessons. We’re the fastest growing independent provider of 1-1 swimming tuition in the UK, offering our service in almost every region.
  • Our proven business model allows us to start trading in any new area and build a client base quickly. It’s been tried and tested all over the country, delivering consistent results every time.
  • The Swim Now brand has a reputation for outstanding service and high quality lessons, making us an attractive proposition for any potential investor. When people sign up with Swim Now they know exactly what to expect, experienced teachers, luxury venues and consistency, which yields fantastic results and 5-star reviews.
  • We understand that the both the location and venue is crucial for any new franchisee considering a business opportunity, our partnerships with luxury hotel brands have provided a solid foundation for building a long-term, sustainable business that can be both profitable and rewarding.
  • As part of the Swim Now family, franchisees benefit from the assistance of two departments that are vital for success in a competitive market. Firstly a marketing team that know exactly how to efficiently generate new business, so no need for wasting time with cold calls or flyers. Secondly an award winning client support team that offers a dedicated contact for each client to lead them through their swimming journey.
  • A Recognised Brand With Outstanding Reputation
  • Profitable, Flexible and Rewarding Business
  • 1-1, Private Lessons at Luxury venues
  • A Tried and Tested Model That Delivers Consistency
  • Continuing Business Support and Guidance
  • Handpicked Venues to Guarantee High Standards

We’re looking for our next business partner, so together we can help more people feel safe and confident in the water.

If you have a passion for swimming and feel excited at the thought of building your own business that you can be really proud of, then this could be the opportunity for you.

Register your interest today, and find out more about building a profitable business with Swim Now.

By joining us, you’ll have the opportunity to grow your own business by following our blueprint for success.

Alistair Mills – CEO, Swim Now

Join the Team

To run your own business with Swim Now, you need to have plenty of drive and enthusiasm. Making a positive change in peoples lives is hugely rewarding, but it’s not without it’s challenges.

You don’t necessarily need to be a swimming instructor or come from a swimming background to be a Swim Now franchisee, you could decide to hire other qualified instructors to deliver your lessons, while you focus on growing your business.

If you are an experienced swim instructor, working with an established brand like Swim Now will give you the support you need, so you can focus on client relationships and retention.

Become a Swim Now Instructor

Are you an experienced swimming teacher, looking to develop your skills in a forward thinking organisation?

Become a Swim Now Franchise Owner

Do you have a business mindset with a passion for helping others? We have the tool kit to help you succeed.

Why Work with Us?

A market-leading opportunity
Swim Now is a Recognised Brand

People like to work with a brand they know and trust. Our partnership with one of the worlds leading hotel chains gives us a huge advantage in the marketplace.

Locations with High Demand

We conduct market research before starting any new venture and handpick luxury venues which suit our business model.



Finding Customers Online

We’ve spent thousands of hours learning what advertising works and what doesn’t. We know exactly how to find new business in the most efficient way.

Legal Documents

One of the biggest challenges when starting your own business is legal documents and contracts – especially when working with high end hotels. We have it all covered, saving you both time and money.

World Class Support Team

We have experts on hand to assist you in areas like marketing, finance, social media, advertising, legal and accounting.

All You Need to Launch Your Business

Setting up successful businesses is what we do. We can provide you with the tools, connections and even the funding to get your business up and running quickly.

Franchising With Swim Now

We're looking for determined and enthusiastic leaders to help grow our business, here's our
step by step process to launching your very own swimming business.
  • First Call After completing our contact form, we’ll arrange a call with you to discuss the opportunity, we’ll ask some specific questions to determine a viable business opportunity.
  • Information Pack If both parties agree there’s potential, we’ll send you our Swim Now Franchise Pack, containing more information about our business and the application process.
  • Follow Up Call Having had time to consider the opportunity, we’ll arrange a second call with you. At this point you’ll have chance to ask us more specific questions about our business venture.
  • Business Meeting This will be a chance to meet face to face and learn more about each other. We can guide you on creating a business plan and offer advice on funding if required.
  • Business Plan Once all aspects have been discussed it’s time to submit your business plan, we’ll review it and ask you further questions.
  • Approval & Completion Once your our is approved and funding is in place, we can shake hands on the deal, we’ll have a contract prepared for you to sign and you’ll be ready to get started.
  • Ready to Launch Contracts signed and fees paid we’ll start our set up process and train you in everything Swim Now.

Contact Us

Register your interest today, and find out more about building a profitable business with Swim Now.