Meet the Team

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  • Swim Stroke: Backstroke
  • Passions: Family Time, Golf, Running, Weight Training.
  • Food : Lasagne & Garlic Bread
  • Film: All of the Rocky Films
  • Book: The E-Myth


  • Years in Swimming: 29
  • Years in Coaching: 20
  • Best Attribute : Determination
  • Key Skill: Recruiting Swimming Coaches
  • Favourite Quote : "Tough times don't last, tough people do"

Alistair – Chief Executive Officer

As the leader of the Swim Now team, I’m constantly searching for motivated swimming coaches to join us. My aim is to find the best coaches for our clients and provide them with the right environment for learning to swim.

I’ve always been interested in helping people achieve their goals, ever since I started teaching at my local swimming club over 20 years ago. As Swim Now grows, we are able to help more and more swimmers reach their goals and more teachers realise their full potential.

We are a family run business and we are very proud of our company. We treat everyone who joins our company as an extension of our family and that’s what allows us to deliver a world class service to every single swimmer.

Swimming in the UK is going through a challenging time, with many local pools closing their doors for good. Our role as an ambassador for our industry, is to raise awareness about the health and wellness benefits of swimming and ensure our sport gets the exposure and support it needs to survive.