Meet the Team

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  • Swim Stroke: Backstroke
  • Passions: Family, Golf, Running, Weight Training.
  • Food : Lasagne, Garlic Bread, Peanut M&Ms
  • Film: All of the Rocky Films
  • Book: The E-Myth


  • Years in Swimming: 29
  • Years in Coaching: 20
  • Best Attribute : Determination
  • Key Skill: Recruiting Swimming Teachers
  • Favourite Quote : "Tough times don't last, tough people do"

Alistair – Chief Executive Officer

In 2016 I saw an opportunity for a new swimming company that did things a little bit differently and here we are almost 4 years later, having built a family of teachers and clients that we are all really proud of.

As the leader of the Swim Now i’m constantly searching for motivated swimming teachers and then trying to convince them to come and join our brilliant team. My aim is to find the right people for our clients and provide them with a platform to express their teaching talent.

I’ve always been interested in other peoples goals and targets, ever since I started swimming coaching in 2001. What motivates me is seeing somebody start from nothing and achieve something great, I love a true underdog story, hence the favourite film choice… Rocky!

I have a passion for all types of sports. I spend my free time running, weight training and playing the occasional round of golf. If i’m not in the Swim Now office, you can usually find me out running along the beautiful Scarborough coastline.